Flyers are an effective visual tool to announce new products or service offerings to your customers!
Flyers "get the word out" quickly and with great impact. Whether they are given out on the street or mailed to potential customers; make sure that the quality of the flyer is representative of your company’s image. Flyers are not merely printed promotional material but they represent who you are. If you hand out poorly designed and flimsy, cheap-looking flyers, it is highly unlikely that your material will have a positive impact on your clients. On the other hand, a well designed flyer with brilliant colors and quality printing can guarantee your company’s image will stand out from your competitors. Flyers are usually single page hand-outs used to advertise or communicate to the mass market in a relatively inexpensive manner.
Please read this helpful information
A flyer is generally a flat single- sheet document. Standard sizes for flyers are 5.5 x 8.5, and 8.5 x 11. They are also sometimes called handbills.
- Digital images are more portable and durable than analog artwork.
- Transporting files via email, FTP, website upload, or CD/DVD is fast, cheap and easy.
- Setup costs are low allowing smaller quantities to be affordable.
- Digital manipulation of files is fast and easy.
Before you design your flyers, be sure you have all of your copy and images established and ready to go. With all the content approved and in one place, designing will be more efficient than having to find and design simultaneously.
When working on your flyer design, follow a design technique called symmetry, which is combining graphics and text to create an eye-pleasing balance within the design. This balance allows the viewer’s eyes to flow from one point to another quickly and easily. A good design will allow the viewer to effortlessly read and process your information.
The front side of your flyer should motivate the reader to pick it up. We suggest keeping the front side simple: your logo, a catchy headline or offer, and an attention-getting image or two using bright colors will get you the best results. The back should contain your contact information so it is easily accessible.
Flyers are popular because they are effective, and they work. They are often used as handouts at trade shows and other industry events. Restaurants, spas, salons and other B to C service-based businesses use flyers to promote their businesses and present their services. Flyers can also be mailed.
There are websites that provide free, downloadable templates that will help eliminate the guess work around things like document sizes, folding, trimming, and bleed when printing your project. The flyer templates are designed as a do-it-yourself option for creating error-free printing. It’s a quick and simple way to reduce the time, energy, and cost of mistakes that result in expensive re-prints.
